Abercrombie and Bitch
Well folks, small,
and wide...As a famous radio persona would say: “Its time for the donkey of the
day” Unfortunately, I don’t have to be censored...so Its time for the Jackass
of the Day, brought to you by your favorite store: Abercrombie and Fitch.
Well, what can I say
about this store? Hmmmm... I’ll give you a very well put excerpt that breaks it
down nicely:
“at Abercrombie & Fitch -- where aloof
staffers often acted more like clothes models than sales help -- the pleasantries
were a big change. "They normally completely ignore you," said Ms.
Delaney, a 21-year-old community college student.
Long known
for their sexy and snobby ambiance, Abercrombie & Fitch stores are trying
something radical:
being nice.
For years,
Abercrombie & Fitch Co., based in New Albany, Ohio, has relied on sultry
marketing and a cooler-than-thou attitude to sell its pricey line of men's and
women's casual apparel. Customer assistance was minimal. The brand's embrace of
physical beauty -- from the shirtless hunks who occasionally greeted customers
outside stores to the company magazine, now defunct, that featured nearly nude
models in sexually suggestive poses -- raised parental eyebrows and often
intimidated the teens that shopped there.
"This
was a company trying to be a distinctive high-end brand with low-end customer
service," says Rob Wilson, president of Tiburon Research Group, of San
Francisco.”(from Abercrombie & fitch tries to be less haughty June 17, 2005
By Stephanie Kang / The Wall Street Journal)
This reporter goes on
to tell us that:
“But these days, A&F is
rethinking its strategy -- and already seeing a handsome payoff. After a slump
over the past few years that cooled the once hot brand, Abercrombie recently
has come roaring back. Following a 19 percent increase in sales at stores open
at least a year and a 38 percent rise in net income for the fiscal quarter ended
April 30, Abercrombie shares have rocketed.”
Now, why is
that important?
Because they completely fucked that
up. Completely fucked themselves in one fell swoop. How, you ask?
A larger woman came into one of the
stores, and was essentially told this:
Sitting back, looking at this, some
people are like “And?” Or “So it’s the good looking people’s fault that she doesn’t
look good?”
NO! Its not about that. Its about EQUALITY!!!
The pride of America is “Everyone is
equal, one nation..blah blah blah,” if you live here, you know the pledge. If
not...then chances are this doesn’t mean much to you. But for a country to
allow for a store to tell anyone-I don’t give a flying motherfuck about the clientele
is, that they are too large or not good enough to wear your clothes, buy your
products, etc... -_- you guys need a kick in the balls.
Oh, but it gets better. In an
interview, it has been said that they would never make a size larger than a
Large. Not even compensating for height, or perhaps a woman who’s pregnant, yet
would still like to wear attractive high-end clothing.
Also, in an interview
conducted by NickCaloway from WKRN-TV Nashville, it was revealed that “Evan
Catlett, a native Nashvillian who worked for the company's flagship store in
New York, said that even the people chosen to work inside the store are hired
based on looks.
Reaffirming that Abercrombie &
Fitch is not apologizing for marketing only to thin young people.
CEO Mike Jeffries has admitted that
the company is exclusionary and only goes after certain shoppers.
-_- Again...fellow Americans, we
support and fuel douche ass companies like this. We make them what they are. We
help to keep them going. So, any of you out there who will, join me, and lets
boycott Abercrombie and Bitch.
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