Abercrombie and Bitch

Abercrombie and Bitch

        Well folks, small, and wide...As a famous radio persona would say: “Its time for the donkey of the day” Unfortunately, I don’t have to be censored...so Its time for the Jackass of the Day, brought to you by your favorite store: Abercrombie and Fitch.

        Well, what can I say about this store? Hmmmm... I’ll give you a very well put excerpt that breaks it down nicely:

        “at Abercrombie & Fitch -- where aloof staffers often acted more like clothes models than sales help -- the pleasantries were a big change. "They normally completely ignore you," said Ms. Delaney, a 21-year-old community college student.

Long known for their sexy and snobby ambiance, Abercrombie & Fitch stores are trying something radical:

 being nice.

For years, Abercrombie & Fitch Co., based in New Albany, Ohio, has relied on sultry marketing and a cooler-than-thou attitude to sell its pricey line of men's and women's casual apparel. Customer assistance was minimal. The brand's embrace of physical beauty -- from the shirtless hunks who occasionally greeted customers outside stores to the company magazine, now defunct, that featured nearly nude models in sexually suggestive poses -- raised parental eyebrows and often intimidated the teens that shopped there.

"This was a company trying to be a distinctive high-end brand with low-end customer service," says Rob Wilson, president of Tiburon Research Group, of San Francisco.”(from Abercrombie & fitch tries to be less haughty June 17, 2005 By Stephanie Kang / The Wall Street Journal)

 

        This reporter goes on to tell us that:

“But these days, A&F is rethinking its strategy -- and already seeing a handsome payoff. After a slump over the past few years that cooled the once hot brand, Abercrombie recently has come roaring back. Following a 19 percent increase in sales at stores open at least a year and a 38 percent rise in net income for the fiscal quarter ended April 30, Abercrombie shares have rocketed.”

 

Feel free to Read more here: http://www.post-gazette.com/stories/business/news/abercrombie-fitch-tries-to-be-less-haughty-587429/#ixzz2SojQAEKb

Now, why is that important?

Because they completely fucked that up. Completely fucked themselves in one fell swoop. How, you ask?

A larger woman came into one of the stores, and was essentially told this:

Sitting back, looking at this, some people are like “And?” Or “So it’s the good looking people’s fault that she doesn’t look good?”

NO! Its not about that. Its about EQUALITY!!!

The pride of America is “Everyone is equal, one nation..blah blah blah,” if you live here, you know the pledge. If not...then chances are this doesn’t mean much to you. But for a country to allow for a store to tell anyone-I don’t give a flying motherfuck about the clientele is, that they are too large or not good enough to wear your clothes, buy your products, etc... -_- you guys need a kick in the balls. 

Oh, but it gets better. In an interview, it has been said that they would never make a size larger than a Large. Not even compensating for height, or perhaps a woman who’s pregnant, yet would still like to wear attractive high-end clothing. 

Also, in an interview conducted by NickCaloway from WKRN-TV Nashville, it was revealed that “Evan Catlett, a native Nashvillian who worked for the company's flagship store in New York, said that even the people chosen to work inside the store are hired based on looks.

"You are the face of the store," he said. "About 99% of the models in the store are actually commerical models represented by agencies.” (Read more here: http://www.wkrn.com/story/22201305/abercrombie-fitch-under-fire-for-only-making-clothes-for-thin-people )

Reaffirming that Abercrombie & Fitch is not apologizing for marketing only to thin young people. 

CEO Mike Jeffries has admitted that the company is exclusionary and only goes after certain shoppers. 

-_- Again...fellow Americans, we support and fuel douche ass companies like this. We make them what they are. We help to keep them going. So, any of you out there who will, join me, and lets boycott Abercrombie and Bitch.